Experts at SE Ranking (www.seranking.com), have carefully researched and developed the 5 most appealing content writing tips that can prove greatly adoptable by beginners. These tips are like a start-up kit for every beginner and would prove helpful for anyone who wants to learn content writing in the true senses to improve SEO and to generate traffic that leads to conversion (leads or sales).
- Write for Humans and not for the Search Engines
A lot of people make a grave mistake whenever they see instructions that their content needs to be SEO sensitive or optimized by beginning to focus on the keywords suggested by Search Engines thereby, making them write for robots. While you start writing contents, you must ensure writing every of your content for humans instead of search engines, robots or pandas.
This particular mistake makes a lot of people to start adopting black hat techniques, to get their websites ranked quickly, unknowingly to them, it can bring more harm than benefits in the long run to their websites. Writing for human first makes you come to everyone who come across your content to see your content as one addressing him or her.
No matter how padded a content written for Search Engines is, the human factor that comes with the feeling of communication would still be missing in the content. Here are few tips to keep in mind while generating contents:
- Easy to understand content
- Well-researched content
- Grammatically and factually correct content
- Write Well-Researched and Actionable Content
It is not only when you are writing SEO optimized content that this should be your concern. When you are writing content generally, you are obligated to make detailed research on whatever you want to write; it basically brings you a feel of originality and readers would see the ingenuity that comes with the content you have written.
The purpose of your content is to educate readers and to lure them to either fill in the online query form or to make a call to your customer care thereafter. It should be known that if you are able to provide them with well researched and informative content, undoubtedly it will coax the audience to love and read so much that they come back to your site again and again for more updates. They also end up becoming your advocates or marketers who direct people to your website in form of referrals.
When you write fresh and high quality content, it is what Search Engines love thus; making your chances of getting your website ranked on the top in search results equally increase. One of the advantages writing the accurate SEO optimized content brings to your website is that it increases your website’s visibility to whoever is looking for something pertaining to the category of your website.
There is a pool of websites doing what you are doing or that focused on the same niche you are focusing on therefore; you have to write stuff that makes the SEO algorithm to prioritize your content as one of the leading search results.
- Edit once you prepare content
It is never enough to write and just dish out your first draft as a content developer, editing is very key to your pursuit to quality. One of the most important factors as an effective content writing tip in 2018 is that, when you write your content, get that edited by a professional content writer; there are cases where as a website owner, you are also a professional content writer yet, it does not take away the fact that you need to double check your content before uploading them.
Such steps will prove helpful for you to learn several key factors and to avoid the future mistakes as one giving out the content to a professional content writer. Approach any of the professional editing and proofreading services companies which will not only tune your copy into a SEO friendly one but also working on issues like rectifying grammatical and factual errors, if there are any.
Editing is never too much because it does not end with giving it out to professional writers alone, it also extends to you proofreading again and again. Once you get the edited contents, give yourself ample time to check or double-check them before you hit the publish button. The reason for this is that, it will help you find out your own mistakes and to avoid those in the next page.
You are not only doing this to have a website full of SEO optimized contents or trying to prove to readers that you are grounded in the language, it will surely prove worthy and come to you as an educating experience.
- Support with Images
The digital space has grown away from writing long and boring texts because micro blogging platforms like Social media platforms are now image demanding than texts, and this has also graduated to website and blog contents too.
Before you hit the publish button, make sure that your content is supported by befitting and the related visuals. While uploading images, you should also ensure you are collecting the SEO optimized images to secure the ranking benefits. You can always rename your visuals to go along with the major keywords in your contents.
Contents with proper visuals not only improve the traffic to your website but also encourage people to go through your page. It makes readers to see you as the original source of such content even when they have seen some in line with what you have on your website; this is how you get noticed.
Having contents with their supporting images are also great means to highlight the most important points from contents as they convey your messages in the first place. A survey highlights that contents with supporting images do receive more avenues for engagement than the contents without any supporting visual. Basically, images are known to best explain major points in any content on the internet.
- Catchy Texts (Heading, Bullets, Highlights etc.)
Developing catchy texts means your readers can easily scan through the page within seconds and thereafter they decide whether they should go through it word to work or just ignore that completely. When you are putting up your contents, you should also have in mind that the attention span of most internet users is not like those going through traditional means of getting information like books, magazine and newspapers therefore, you are to be able to communicate accurately even when they are scanning through which would now lead to reading it fully.
Such contents should therefore have proper headings, subheadings, bullets and highlights as they are helpful for the readers to get the core of the specific pages. There is a sense of direction and navigation when you put these things in place.
A catchy heading or subheading always lure the masses to go through contents that you are presenting to them. It draws action from them, be it to respond to a set of instructions on the website or to make them call your customer care to make more enquiries.
Actionable and rich contents will be helpful to improve ranking and generate leads, and in turn, allows one to convert such leads into sales, not only that, it also leads to making loyalties out of your website users thereby getting unpaid referrals through them.
Before now, content was all about the keywords. Over the period, the concept has changed drastically. Today, content writing and its formatting has changed a lot. Beginners therefore need to learn the tips on how to write quality content to guarantee that it can easily be ranked on the search engines.
To stay ahead in this cutthroat competition, beginners must learn the prepared content writing tips for 2018 by SE Ranking. They will prove helpful and come handy for them to generate the most industry specific contents. Their contents would be luring enough to make readers as well as search engines to love their contents and to bring definite success. It therefore an undeniable fact that top ranking contents get traffic thus; you can easily convert them into sales.
Keeping up with relevance and staying at the top of content generation begins with these tips by the time 2018 comes around. With the rate content development and writing is going, it will end up becoming a chase of relevance and results that would keep anyone alive in this digital space.
As beginners, these are what you need to be conscious of every time you get to your PCs or pads to develop contents. You should know that you are engaging in that content creation because you need to stay alive and be relevant both to your readers and other professionals that may need your services as a sound SEO content writer. This is how you are recognized for your worth of an engaging content creation professional.
SE Ranking is a website that offers various SEO services for website owners, business owners and personalities that are into Digital Marketing. Log on to www.seranking.com to know more about our offers available tools for your use.