Recently, there’s been a lot of discuss as well as confusion about the term “Influencer marketing” and who an influencer is. Its no doubt that the rise of social media as a marketing tool has created a new wave of guys who call themselves influencers and has left a lot of people confused. The Influencer marketing world can be a ...

Are you planning to start your business or have already started a company and looking for new strategies for its growth? Market conditions are changing due to ever increasing competition. In 2020, your startup will have to implement some marketing campaign to counter your business rivals. Starting your own business, and being on your own can certainly be a dream ...

I have been on and about branding yourself and your business but what do we understand by that word, what is branding? How does it affect sales and marketing? Branding, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. It is the process of creating a ...

US President Donald Trump’s statement overnight confirming the US would not take further military action in response to Iran’s missile strikes on American bases in Iraq eases regional tensions for now after days of escalating tensions, saying Tehran appeared to be standing down following missile attacks on two Iraqi bases hosting US and coalition troops. “Iran appears to be standing ...

“Tell me about yourself” This, sometimes is a scary question during interviews, first thing you think about is “but you got my CV” but do they really want what’s in the CV? There are a million answers to this but most times we answer wrongly, sometimes employers want you to introduce yourself. Since it’s often the first question to be ...

In world seized and upheld by the mastery and authority of business tycoons, one would, of necessity, deliberately brace up with adequate preparedness and readiness especially if the only way to prove oneself and make listeners heed and show interest in whatsoever you have for them is in a short and in an undetailed manner such as an elevator speech ...