The marketing communications world has become a giant sector that floats into almost everything available for humanity. It was reported by statistic, that advertising agencies alone accumulated a huge some of $14 billion in revenue in USA for the year 2016, a shift from what was just by 1.64% from 2015. The question is, how is it possible for young agency like yours to beat the $1 million revenue height?
If you would be sincere and answer as a young agency to the question above and your answer is NO, then you need to patiently go through this article! The article is basically to help you generate awesome results this year and that is why we have carefully streamlined some insights into these three (3) tips to help you grow in 2019:
- ADOPT NEW APPROACHES TO GENERATING LEADS
When you have spent a lot of time in a particular business, it could lead to repeated approaches, hence, tunnel view. It happens in a way that you only define success in few areas of online marketing and repeat them instead of adopting new ideas.
To be an outstanding agency, you need to constantly put to check what is working for your business and what is not in terms of marketing strategy. Through this approach, insights would be generated on which tactics is not working and other ideas to put into use.
Generating lead is not an easy process – mostly when you are only familiar with traditional approaches. For example, sending boring newsletters and merging lists can lead to demoralization because, in the real sense of it, not all your contacts want to talk to you. Besides, adopting traditional lead generation materials no longer bring results.
Therefore, to be in line with real-time and existing lead generation, it is advisable to embed an additional lead generation software like SEO Audit designed by SE Raking that increases conversion up to 23%.
- Increase Your Personalized and Customer-Centered Content
In 2019, it is a certainty that content marketing has an undeniable spot and would be on core focus when you are developing your marketing plan while directing all to an end goal of personalized experience for every of your customers. Though, the question still remains:
How sure are you that each customer’s individual needs are perfectly captured?
The aim is to shift from the classic and static content to a more diversified or dynamic content. To largely achieve this, you need to develop a dynamic website infused with an intelligent marketing automation plan that offers high-end content. This leads to an exclusive experience for customers that matches their definite needs and preferences. Take a look at the following example:
As new visitors, they simply search your website. And the message meant for them is different from the message that is being delivered to an existing client. For news visitors, a standard message will work well with a pre-configured snapshot of deliverables and an attractive content snippet would suffice. As with current customers, you can create a personalized message for their specific needs to receive in order to retain them and make them get a new product that you recently added to your lists.
- User Experience is Key
Your audience is very important. There must be a mutual relationship between your brand name, your values, your product, and your audience in order to build a sustainable relationship and association with your business. As a result, the audience becomes more reflective and in sync when brands deliver exclusive user experience and brand value.
In essence, your digital marketing strategies need to be built consciously to the audience of your market. This would also require you to invest in research and know what works for your audience.
Therefore, you need to build more on their interests and knowledge by delivering content that inform and inspire them. All of these backed with consistent and strengthened engagement with your audience would lead to an effective user experience.
Conclusively, adoption of these tips would lead to a real-time and sustainable growth for your agency, and you would eventually be able to answer ‘YES’ to the opening question in this article. We are waiting for you at the top!