What comes to mind when you hear Off Page Optimization? Or sometimes, you hear people talking about Off Page SEO, what strikes your mind? This should not be confusing as it simply means all the things that you can do directly off your website to help you rank higher, which may come in form of social networking, article submission, forum and blog marketing, etc.
Google wants to know how other people feel about your website, and to achieve this, they introduced page rank as the major change in the search engine world. As at when Google entered, what they do to build up page rank is they have a look at how many people linked to your website and how good those links are.
Therefore, Off Page Optimization is all about link building, it is when you build up valuable links back to your website. Do not confuse that with links from your website, it is all about getting links pointing at your website, and more and more that means social links. So, it is about the quality and quantity of links and that is why Social Media is playing a huge part now in the Search Engine Algorithm.
In order to use Off Page SEO to your own benefits, there are effective ways to go about it and would lead into increase in your page rankings on search engines. These ways would be briefly explained in the subsequent paragraphs.
The biggest among all the available avenues to Off Page SEO is Social Networking Sites. Social media networking sites brings you reputation and getting involved with social media sites is a fundamental step with which you begin to advertise, market and enhancing your reputation within your niche. Get accounts on the major social media platforms, engage with friends and most importantly promote your website/blog content.
Another important way is blogging. Blogging here means when you produce and include lots of unique content for your blog, such as; Infographics, Top Lists, How-To Tutorials, Dos and Don’ts, Viral Videos, etc. Just that you need to always remember to be clear and concise in what you are trying to pass across to your readers within your blog posts, do not beat around without focus.
Blog marketing is another passport to Off Page SEO. You engage in this by posting comments on other blogs within the same niche as yours, which allow you to add a link in the comments section. They are like your referral links to more of what you could have said under the comment box. Forum marketing is also another approach. Get familiar with forums online that are related to your sites niche, get involved within that community and reply to threads with links from your website.
Among other things like Video Marketing, Photo Sharing, Social Bookmarking, Directory Submission, and Link Baiting, Search Engine Submission is an important approach too. Search engines will eventually find your site online, but that can take a while. To get this done faster, submit your website to the most popular search engines like Google, Yahoo, Bing, etc.