Spreading the word about your business does not have to be expensive. Here are some free places to expand the digital visibility of your brand.
1. Google My Business
The world’s most popular search engine gives businesses a free profile to connect with their customers. Use Google My Business to publish hours, location and price information, and share pictures and even a virtual tour. All this will be shown to your audience in Google search results.
Bonus: A complete profile of Google My Business can also contribute to the overall SEO of your website.
No, we’re not talking about the huge books you used to sleep with as a kid when you were not big enough to reach the table. YellowPages.com and the YellowPages App are a great free way to find your target audience online, and you can get reviews about your product or service.
You may not be on Yelp; your customers might talk about you there. Request your free business profile to see pictures and business information, see what customers say about you and respond as friendly as possible, all because of your reviews.
4. Foursquare for Business
It’s possible that your customers have already listed your business on FourSquare and are already talking about you online. Fortunately, you can join the conversation by claiming your company profile and interacting with your customers immediately. FourSquare for Business is a free and instant way to advertise to a broad audience and interact with your customers, as well as to inform your target audience about the latest updates for your business by managing your own listing on the app.
To have a growth of your brand on digital atmosphere requires a lot of time, effort and investment. After all this information, you need to know if your efforts are generating the desired results. Try these powerful analytics tools to control your brand’s online traffic and look for ways to improve it.
6. Google Analytics
To find out how your marketing efforts are converting potential customers, you first need to know how and where your audience is accessing your website. Google offers incredible free analytics tools that help small business owners determine what works in their marketing plan and gets information about their web traffic.
You may have looked up your numbers on Google Analytics and do not like what you see, Unbounce can help you. Sign up for a free 30-day trial to build optimized landing pages to increase conversions.