Marketing trends and its systems have evolved from the beginning of time. From the use of graffiti to the writing and painting of walls and to the industrial revolution. This is here different techniques have spawned the various phases that have emerged today. The icing on the cake is the evolution of technology that has begun to influence digital marketing and its strategy.
This has led to a consistent challenge for industry professionals to keep their minds open and move along with trends to get them into their marketing plans. Here is another change of strategy for these professionals for the year 2018; an update on best practices for digital marketing in 2018 and how marketers can take advantage of outstanding technological Developments to build their strategy:
- Adoption of Data-driven Marketing
The mаіn trends in 2019 for marketing is big data and that is why mаrkеtеrѕ always nееd іnfоrmаtіоn. They can get it from dіffеrеnt ѕоurсеѕ: social media, sensor data, public web, business apps, media etc. and for example tооlѕ, ѕuсh аѕ SE Ranking (thіѕ tооl gаthеrѕ SEO data from іntеrnеt and help dіgіtаl mаrkеterѕ work on their projects), others are: Buffer, Brandwatch, Klout, Hootsuite etc. It is good news that using data with marketing automation can bring great benefits to a digital strategy. Brands have begun to experiment with the myriad of possibilities that data offers to understand customer needs and help them increase sales and customer satisfaction.
Another big hit is that by 2020, the big data market will reach $ 9.4 billion from just $ 1.7 billion in 2016. This realistic prediction shows the unused opportunities that data offers when used strategically and effectively.
Personalization is very important in developing a new digital marketing strategy because it shows how a company knows the best ways to reach a target audience. The combination of segmentation and customization allows customers and potential customers to feel valued, and their behavior provides important insights for marketing professionals.
Just as social media platforms and its trends offer a variety of analytics, the benefit of having more companies with the data available to become more strategic in order to make plans as they are used for their target audience. For example, Facebook offers the ability to target custom and similar audiences by adding an existing list of people to explore new relevant opportunities. This is a good example of how existing data can be realigned to convert known leads or find new leads.
- Upgrade of Content Marketing to Meet Consumer Needs
Without gainsaying, content marketing has played an important role and continues to play an important role in the development of digital marketing trends. It is clear that the demand for content will increase in 2018. Therefore, it is essential for any brand to develop a content strategy that fits the overall goals. However, focusing on content is not the same as focusing on quantity rather than quality; in recent years, it has become more important than ever for brands to prioritize relevant content.
If we say “content” here, that does not mean that the text is only part of the content development, though written content is not expected to disappear, but the increase in the adoption of visual content, images and videos, has given brands more important ways to show their creative side.
Video marketing has clearly been one of the big trends in digital marketing in recent years and is growing with the development of social networks and the focus on this kind of content appeal.
YES, the content is still king as long as you know how to use it in the right context!
- Effective Use of Video Advertising
The increasing creativity in video is an importance in trends not only in content marketing but also in advertising. Video ads are generally more effective than other variations because they attract the public’s attention most attractively and leave a lasting impression that encompasses both seeing and sound.
Advertising dwells on appeals and video content have the power to create compelling ads that can increase brand awareness and affiliation with a particular product. Current video ads are testimonials to it. There are many creative steps to creating successful video content, from adding subtitles to your videos to make them understandable, even if they are silenced, to finding the perfect length to attract the audience without delay and boredom.
Now that social networking sites like Facebook, Twitter, Instagram and Snapchat have focused on more video content, we expect the trend will continue to grow to enable video advertising for digital marketing companies and build their business models on them.