When you search on Google, you want the answer to your request. Not some bunch of billion webpages confusing you along the search, right? Then, what does Google do to your command when you press enter after entering your request? Google ranking sort through the hundreds of billions of webpages in their search index to bring useful results. Relevant ones too, in a fraction of a second! Yes! That is it! But, is that all?
You should know that these ranking systems are made up of a series of algorithms that analyze what is it you are looking for. Also, to know what information to bring back to you. You should also know that as Google evolves to make the algorithms more useful. They have refined their algorithms to assess your searches and the results in finer detail to make their services work better for you. What then is the relevance of these hints?
You need to understand some basic things to why Google algorithms serve you better. So, the first thing they do is Analyze your words. Why? To understand the meaning of your search is sacrosanct to returning good answers. So to find pages with relevant information, Google’s first step is to analyze what the words in your search query mean, then build language models to try to decipher what chain of words they should look up in the index.
Matching your search is the next thing. This deals with looking for webpages with information that matches your request. This happens every time you search at the most basic level, their algorithms look up your search terms in the index to find the appropriate pages. Which then analyze how often and where those keywords appear on a page, be it in titles or headings or in the body of the text.
This does not stop there as ranking useful pages for your benefits is what comes after matching your search. Google says “for a typical query, there are thousands, even millions, of webpages with potentially relevant information. So to help rank the best pages first, we also write algorithms to evaluate how useful these webpages are.”
It is these algorithms that analyze hundreds of different factors. They try to surface the best information the web can offer from the freshness of the content, to the number of times your search terms appear. Also, to know whether the page has a good user experience. That is why your search results come in a chronological order, mostly by their dates of upload on different webpages.
Context then comes to play. This range from information such as your location, past search history and search settings all help us to tailor your results to what is most useful and relevant for you in that moment. So, Google use your country and location to deliver content relevant for your area. For example, if you are in Manchester and you search “football,” Google will most likely show you result about Premier League in England first. Meanwhile, if you search “football” in Chicago, Google will show results about American football and the Chicago Bears first.
Finally, Google returns the best results! Before that, they evaluate how all the relevant information fits together: is there only one topic among the search results, or many? Are there too many pages focusing on one narrow interpretation? All of these, happens within splits of a second. Therefore, understanding how these algorithms work equals perfect research for you on Google.