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Marketing tools for small businesses

Marketing tools for small businesses

Small Businesses need tools to promote their products and services, these marketing tools are the materials or strategies that will help, develop and improve your online market to boost sales.

There are a lot of marketing tools to use for website, email, social media and content but my focus will be on the free marketing tools you can use for your small business. Some of these tools are for boosting sales while others are for gathering any kind of data. Therefore, it is important to know which is best for your business and which tools you need to achieve a certain objective.

For social media

For times when you’re too busy to keep up with posting on your social media platforms or when it skips your mind to post, Buffer comes in. It is an app that schedules and manages your post for social media profiles (Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn). The default time slot on buffer is during the day when people are more active online but you can readjust and remove the set default time.  You can decide to post twice every day on your social media pages, just schedule it as buffer does the job.

It also suggests and gives you information on the number of clicks, retweets, likes, favorites, mentions and potential views each of your post has gotten


Does the same job as buffer, it schedules posts across all your social networks and review posts in a simple calendar view, it shows your top performing content and gives insights on why it’s working,

gives you the latest on social conversations and trends and it combines all your conversations from supported social networks in a single thread which will help you respond to messages quickly.

Facebook Ads Library

It gives people information about all active ads on Facebook and these ads are store in the Ad Library for seven years. You can see ads from any company that uses Facebook or Instagram for adverts. This will help you make research on what works for your competitor and what doesn’t.


Use Likealyzer For automatic recommendations and feedback on your company’s presence on Facebook based on metrics including presence, dialogue, action and information


This Writes, schedules, and publishes great Twitter tweets & threads. You can Grow your twitter following, also get analytics on your tweet performance and metrics about your account.


This shows you the best times to tweet by analyzing your account to get more exposure and replies

For Website


This gives a comprehensive website audit, social media analysis and competitor report, all in one.

Google Analytics

This gives an overview of where your visitors are coming from, gives you info about who visits, which contents that brings the visitors and the content that performs better on your website


It Analyses your SEO and competitors, Study what your customers are searching for, Track your ranking progress and Keyword research.

Google Trends

It analyses the popularity of top search queries in Google Search By showing you what the world is searching for and how interest has changed over time across various regions and languages

For email marketing


It shows you email campaigns from top companies to help you create your email campaigns


Sender lets you create newsletters without any HTML knowledge with free template to choose from. It also lets you track who opened your emails, when and who clicked on the links.


It supports small businesses if you need to lead offers, thank you emails, or just promote current campaigns. It has a ready-made template that makes it easy to use for new users.



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